About us

We are Ghuyom. We busy ourselves building innovative brands from MENA, which are set to captivate and dominate the global market.

About us

We are Ghuyom. We busy ourselves building innovative brands from MENA, which are set to captivate and dominate the global market.

For too long, our part of the world has been a marketplace, not a creator, of global luxury and lifestyle. From perfumes to handbags, the West has set the trend while we've followed, appreciating without contributing. But the narrative is about to change.

Ghuyom stands at the forefront of this transformation.

We're not just building a company; we're igniting a revolution in e-commerce. At Ghuyom, we're crafting more than just products; we're shaping a new heritage.

Our brands are narratives, stories of elegance, innovation, and ambition that haven't yet been told on the global stage.

We know the journey to the top is steep, filled with challenges only the most daring dare to face. But we've been there, in the trenches, turning visions into victories.

With every brand we create, build, and scale, Ghuyom is not just chasing success; we're redefining it, setting new benchmarks for what a MENA-based company can achieve globally.

We call ourselves a lab because it signifies more than a place of work; it represents a hub of experimentation, innovation, and transformation. In a lab, ideas are not just conceived; they are rigorously tested, refined, and developed into solutions that can revolutionize industries.

Similarly, Ghuyom Lab is where visionary concepts are turned into tangible realities, where the creative energies of founders, engineers, designers, and strategists coalesce to forge the future of e-commerce.

In a lab, every experiment is a step towards discovery, every failure a lesson in resilience, and every success a testament to perseverance and innovation. That's the ethos at Ghuyom Lab. We're not just a company; we're a melting pot of ideas, a breeding ground for disruptive brands, and a launchpad for the next big names in the global market.

Our lab is where the conventional is challenged, the extraordinary is nurtured, and the future of MENA's e-commerce is redefined.